Our Brand

Welcome to VOI, founded by the Bux family. 

It all began in 1988, when a trip to Italy sparked the inspiration that founded a legacy of premium denim. The brothers were impressed by the Italian passion for quality garments and exquisite style and VOI was born.

 Returning home to England they started the production of jeans in a local factory, quickly building a reputation of quality and innovative design. From these first steps, the brand went global and over the next 25 years VOI could be found in hundreds of shops and department stores across Europe, North America, and Asia.

 In 2020, VOI launched VOI London, a limited collection of modern styles for a new era. VOI London still includes the iconic denim that we’re famous for and added activewear, outerwear, t-shirts & more.

 

Now, for the first time, we are proud to offer the VOI London collection to retail partners, through our exclusive wholesale portal.

 

VOI is Italian for “You” and to this day our focus is putting you, the customer at the heart of everything we do.